Google Checkout was released to the public earlier today. Google Checkout is basically Google’s equivalent of Paypal. In Google’s own words:
For merchants, Google Checkout is a new way to process sales. It works with Google AdWords to make it easy for shoppers to find you and buy from you.
You can get a quick summary of […]

According to the Inside Adwords blog, Google are soon going to give Adwords advertisers the ability to show video ads on the Google content network. This is a fantastic development for both Adwords and Adsense users.
Site visitors are becoming all too used to text and images ads - to the point where they instinctively ignore […]

I often get asked what is considered to be a good Click Through Rate (CTR). The answer to this question will depend on a number of things:

The industry you’re advertising in.
How well your ad is written (or produced for non-text ads).
How targeted your keywords and keyphrases are.
Where your ad is being shown.

Before we answer what a […]